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The custom printing industry in the United States is witnessing a transformative moment with the launch of “The Kraken,” a cutting-edge direct-to-film (DTF) printer by American Print & Supply. Announced today, this advanced printing system is poised to redefine apparel decoration and custom merchandise production, offering unprecedented quality and scalability for businesses nationwide.
The Kraken, described as the most sophisticated DTF printer to date, caters to decorators and apparel producers seeking high-volume output without compromising on precision or vibrancy. Unlike traditional printing methods, The Kraken boasts enhanced automation, faster production speeds, and compatibility with a wide range of fabrics, from cotton to polyester blends.
Its innovative ink formulation ensures durable, vivid prints that withstand repeated washing, addressing a key pain point for custom apparel businesses. Industry experts predict this technology could set a new standard for small and medium-sized enterprises looking to compete in the rapidly growing custom printing market.
“We designed The Kraken to empower businesses to scale efficiently while maintaining top-tier quality,” said Sarah Mitchell, CEO of American Print & Supply. “This printer is a game-changer for decorators who want to streamline operations and meet the rising demand for personalized apparel.” The system’s user-friendly interface and reduced maintenance needs also make it accessible for businesses transitioning from older screen-printing or direct-to-garment (DTG) methods.
The launch comes at a time when the U.S. custom printing industry is experiencing robust growth, driven by e-commerce and consumer demand for personalized products. According to a recent industry report, the U.S. custom apparel market is projected to reach $8.4 billion by 2027, fueled by trends in streetwear, corporate merchandise, and event-based printing.
However, challenges such as rising material costs due to recent tariffs and supply chain disruptions have pushed companies to seek innovative solutions like The Kraken to stay competitive.
Local businesses are already buzzing with excitement. In Los Angeles, where the fashion and apparel sector thrives, print shops are eager to integrate The Kraken into their workflows. “This could cut our production time in half while improving print quality,” said Marcus Lee, owner of a downtown LA print shop. Similar sentiments are echoed across states like Texas and New York, where custom printing hubs are expanding rapidly.
The Kraken’s launch also aligns with broader economic trends. Despite inflationary pressures from recent trade policies, including tariffs on imported goods, American Print & Supply has committed to keeping the printer’s pricing competitive to support small businesses. The company is offering financing options and training programs to ensure accessibility for entrepreneurs entering the custom printing space.
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As the industry gathers for upcoming trade shows like Impressions Expo 2025, all eyes will be on The Kraken’s debut demonstrations. With its potential to reshape the custom printing landscape, this innovation underscores the U.S.’s role as a leader in printing technology. For businesses looking to capitalize on the personalization trend, The Kraken may just be the key to unlocking new opportunities in 2025 and beyond.
